As a result, design talent is finding itself part of the development process earlier than ever before. Put another way, design continues to take over greater portions of the product lifecycle. This is well aligned with the rise of design thinking. For the latter, the idea is to add an organizational and collaborative layer to the Creative Cloud. With that momentum, the company continues to operate independently while it’s also gradually integrated with Adobe’s products. It also enjoyed 90 percent gross margins and 150 percent net dollar retention. It was on pace to add $200 million in net new ARR this year, bringing its total ARR to $400 million+. Work can be shared with colleagues with just a link.Īt the time of acquisition, Figma’s total addressable market was estimated to reach $16.5 billion by 2025. It had 4 million users at the time of its acquisition and has become a go-to tool for sharing ideas, product designs, and assets at all development stages. Going deeper into Figma, it’s all about design work and prototyping for teams. The Creator Economy Continues to Accelerate So what were the rationale and outcome so far for the acquisition? And what value does it add to Adobe’s growing empire? Many of these concepts were covered in the acquisition’s aftermath, but new insights and validation have come to light during this week’s Max Conference. Figma, for those unfamiliar, is a web-based cloud collaboration tool for product development. And the most recent news on the latter front was the $20 billion (half stock, half cash) acquisition of Figma last month. Starting with flagship software like Photoshop, it’s now a comprehensive suite for media and marketing production, including tools like Premiere, Illustrator, and Lightroom.Īssembling all these interconnected parts involved both building and buying. Taking lessons from how Adobe got here, it has been on a steady pursuit over the past decade to build out the Creative Cloud. Adobe’s platform has both benefited from and fueled a prominent trend in the media & tech worlds: the creator economy. Highlights include product updates and announcements around the Creative Cloud. As we examined on Wednesday, Adobe Max kicked off this week.
0 Comments
Leave a Reply. |